Program Objectives
- To provide fundamental concepts and theories of business and management within specialized business sub-discipline(s)
- To develop professional and effective communication skills
- To develop the ability to deal with organizational problems
- To develop effective teamwork, managerial and entrepreneurial skills
- To prepare students to become responsible and contributing members of the community
Eligibility for Admission
Students with FA, FSc, or equivalent qualifications and having at least second division, securing 45% marks in aggregate are eligible to apply. Qualifying the admission test and interview is compulsory. A candidate scoring less than 40% marks each in the test and interview will stand disqualified for admission. Candidates who have secured at least 40% in the NAT are also eligible to apply.
Degree Requirements
The BBA program is of a 4 year duration, spread over 8 regular semesters, and consists of 130-136 credit hours of studies. After completing the course work, every student is required to submit a Dissertation/Research Project carrying a weight equal to 6 credit hours (200 Marks). As an alternative, students may take two additional courses of 3 credit hours each (200 Marks) from their area of specialization to complete the degree requirements. The normal duration for completion of BBA Degree is 8 semesters over a period of 4 years. The maximum duration for obtaining BBA degree shall be 7 years
Areas of Specialization
In the BBA program, students can now opt for five areas of specialization i.e. Finance, Marketing, Human Resource Management, Entrepreneurship & Innovation and Islamic Banking & Finance.
A program coordinator can offer courses from the variety of electives in an area of specialization depending upon the availability of faculty and changing market trends. The list of elective courses given at the end is not exhaustive and new courses can be added once approved from the Academic Committee of the Institute.
Entrepreneurship Promotion
Entrepreneurship more broadly has come to be seen as the panacea for generating employment and economic prosperity in both developing and developed countries. Entrepreneurs create new products, new markets and new technologies thus benefiting the economy and society in which they operate.
As the leading Business School of Northern Region of Pakistan, we aim to develop our economy by teaching entrepreneurship as a process of employment generation and innovative solutions. The Entrepreneurship and innovation specialization would inspire potential students to think and behave like entrepreneurs, by being innovative and creative in their thoughts and actions.
Semester Wise Breakup of Courses
Semester 1
|
Code
|
Course Title
|
Credit Hours
|
|
ACC 301
|
Fundamentals of Accounting
|
Three (03)
|
|
BUS 301
|
Introduction to Business
|
Three (03)
|
|
ENG 301
|
English (General)
|
Three (03)
|
|
HSS 306
|
Islamic Studies
|
Three (03)
|
|
MGT 301
|
Principles of Management
|
Three (03)
|
|
MKT 311
|
Principles of Marketing
|
Three (03)
|
Semester 2
|
Code
|
Course Title
|
Credit Hours
|
|
ACC 305
|
Financial Accounting
|
Three (03)
|
|
ECO 305
|
Principles of Microeconomics
|
Three (03)
|
|
ENG 302
|
English (Functional)
|
Three (03)
|
|
HSS 302
|
Pakistan Studies
|
Three (03)
|
|
ICT 301
|
Office Management Tools
|
Three (03)
|
|
MKT 321
|
Marketing Management
|
Three (03)
|
Semester 3
|
Code
|
Course Title
|
Credit Hours
|
|
ACC 451
|
Management Accounting
|
Three (03)
|
|
ECO 306
|
Principles of Macroeconomics
|
Three (03)
|
|
HRM 401
|
Human Resource Management
|
Three (03)
|
|
ENI 301
|
Entrepreneurship
|
Three (03)
|
|
HSS 311
|
Fundamentals of Sociology
|
Three (03)
|
|
MTH 401
|
Business Mathematics
|
Three (03)
|
Semester 4
|
Code
|
Course Title
|
Credit Hours
|
|
FIN 401
|
Business Finance
|
Three (03)
|
|
HRM 405
|
Organizational Behavior
|
Three (03)
|
|
HSS 415
|
Fundamentals of Psychology
|
Three (03)
|
|
ICT 405
|
Decision Making Tools
|
Three (03)
|
|
LAW 411
|
Business Law
|
Three (03)
|
|
STA 402
|
Descriptive Statistics
|
Three (03)
|
Semester 5
|
Code
|
Course Title
|
Credit Hours
|
|
BNK 501
|
Banking Laws and Practices
|
Three (03)
|
|
COM 501
|
Professional Communication (Theory)
|
Three (03)
|
|
ENI 505
|
Corporate Social Responsibility
|
Three (03)
|
|
FIN 411
|
Financial Management
|
Three (03)
|
|
HSS 505
|
Logic and Critical Thinking
|
Three (03)
|
|
STA 411
|
Inferential Statistics
|
Three (03)
|
Semester 6
|
Code
|
Course Title
|
Credit Hours
|
|
COM 505
|
Professional Communication (Applied)
|
Three (03)
|
|
MTH 451
|
Quantitative Techniques for Management
|
Three (03)
|
|
PMG 501
|
Fundamentals of Project Management
|
Three (03)
|
|
POL 501
|
International Relations
|
Three (03)
|
|
RES 501
|
Research Methodology
|
Three (03)
|
|
XXX XXX
|
Elective – I
|
Three (03)
|
Semester 7
|
Code
|
Course Title
|
Credit Hours
|
|
ECO 671
|
Managerial Economics
|
Three (03)
|
|
LAN 52X
|
Foreign Language (XXXX)
|
Three (03)
|
|
RES/PRJ 691
|
Bachelor’s Dissertation – I/Bachelor’s Capstone Project – I
|
Three (03)
|
|
XXX XXX
|
Elective – II
|
Three (03)
|
|
XXX XXX
|
Elective – III
|
Three (03)
|
|
XXX XXX
|
Optional – I (in lieu of RES/PRJ 691)
|
Three (03)
|
Semester 8
|
Code
|
Course Title
|
Credit Hours
|
|
DEV 615
|
Gender Studies
|
Three (03)
|
|
MGT 690
|
Strategic Management
|
Three (03)
|
|
RES/PRJ 692
|
Bachelor’s Dissertation – II/Bachelor’s Capstone Project – II
|
Three (03)
|
|
XXX XXX
|
Optional – II (in lieu of RES/PRJ 692)
|
Three (03)
|
|
XXX XXX
|
Elective – IV
|
Three (03)
|
Electives (Finance)
|
Code
|
Course Title
|
Credit Hours
|
|
FIN 501
|
Financial Statement Analysis
|
Three (03)
|
|
FIN 511
|
Financial Markets and Institutions
|
Three (03)
|
|
FIN 601
|
Computer Applications in Finance
|
Three (03)
|
|
FIN 605
|
Contemporary Issues in Finance
|
Three (03)
|
|
FIN 635
|
International Financial Management
|
Three (03)
|
|
FIN 685
|
Investment Analysis and Portfolio Management
|
Three (03)
|
|
IBF 501
|
Islamic Banking and Finance
|
Three (03)
|
|
TAX 621
|
Income Tax Law and Practice
|
Three (03)
|
Electives (Marketing)
|
Code
|
Course Title
|
Credit Hours
|
|
MKT 511
|
Consumer Behavior
|
Three (03)
|
|
MKT 521
|
Sales Management
|
Three (03)
|
|
MKT 531
|
International Marketing
|
Three (03)
|
|
MKT 541
|
Services Marketing
|
Three (03)
|
|
MKT 611
|
Digital Marketing
|
Three (03)
|
|
MKT 621
|
Brand Management
|
Three (03)
|
|
MKT 631
|
Advertising and Promotional Strategies
|
Three (03)
|
|
MKT 641
|
Social Marketing
|
Three (03)
|
Electives (Human Resource Management)
|
Code
|
Course Title
|
Credit Hours
|
|
HRM 501
|
Industrial and Labor Laws
|
Three (03)
|
|
HRM 505
|
Recruitment and Selection
|
Three (03)
|
|
HRM 511
|
Training and Development
|
Three (03)
|
|
HRM 515
|
Reward Management
|
Three (03)
|
|
HRM 521
|
Leadership and Team Management
|
Three (03)
|
|
HRM 525
|
Industrial Relations
|
Three (03)
|
|
HRM 531
|
Group Dynamics
|
Three (03)
|
Electives (Entrepreneurship and Innovation)
|
Code
|
Course Title
|
Credit Hours
|
|
ENI 615
|
Creativity and Innovation
|
Three (03)
|
|
ENI 625
|
Effectual Entrepreneurship
|
Three (03)
|
|
ENI 635
|
Digital Entrepreneurship
|
Three (03)
|
|
ENI 645
|
Social Entrepreneurship
|
Three (03)
|
|
ENI 655
|
Innovation Management
|
Three (03)
|
Electives (Islamic Banking and Finance)
|
Code
|
Course Title
|
Credit Hours
|
|
IBF 501
|
Islamic Banking and Finance
|
Three (03)
|
|
IBF 611
|
Islamic Financial Markets
|
Three (03)
|
|
IBF 621
|
Islamic Microfinance
|
Three (03)
|
|
IBF 625
|
Takaful
|
Three (03)
|
|
IBF 651
|
Accounting for Islamic Financial Institutions
|
Three (03)
|
|
IBF 661
|
Islamic Management
|
Three (03)
|
|
IBF 665
|
Islamic Wealth Management
|
Three (03)
|
|
IBF 685
|
Governance of Islamic Financial Institutions
|
Three (03)
|
Contacts: Enquiries can be made from the office of the Program Coordinator or Admissions Office.
E-mail: coordinator.bba@imsciences.edu.pk Tel: (+92-91) – 9217451/52 & 5861025/25
